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	<title>[ e-PHARMArketing.com ] &#187; Pharmaceutique</title>
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		<title>PharmaSuccess : un exemple d&#8217;atelier 2011 (Pfizer / OCP)</title>
		<link>http://www.e-PHARMArketing.com/2011/12/17/pharmasuccess-un-exemple-datelier-2011-pfizer-ocp/</link>
		<comments>http://www.e-PHARMArketing.com/2011/12/17/pharmasuccess-un-exemple-datelier-2011-pfizer-ocp/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 18:00:54 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[A la une !]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharmaceutique]]></category>

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		<description><![CDATA[PharmaSuccess 2012 aura lieu le 15 mars 2012 au CNIT, toutes les infos sur http://www.PharmaSuccess.fr Email this to a friend? Tweet This! Share this on Facebook Share this on LinkedIn Share this on Viadeo Submit this to Netvibes Share this on del.icio.us Ping this on Ping.fm Share this on Tumblr Subscribe to the comments for [...]]]></description>
			<content:encoded><![CDATA[<p>PharmaSuccess 2012 aura lieu le 15 mars 2012 au CNIT, toutes les infos sur http://www.PharmaSuccess.fr</p>
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		<title>Liste AFFSAPS, PGR, médicaments sous surveillance et confusion, anxiété des patients : NOVARTIS ouvre la voie !</title>
		<link>http://www.e-PHARMArketing.com/2011/02/22/liste-affsaps-pgr-medicaments-sous-surveillance-et-confusion-anxiete-des-patients-novartis-ouvre-la-voie/</link>
		<comments>http://www.e-PHARMArketing.com/2011/02/22/liste-affsaps-pgr-medicaments-sous-surveillance-et-confusion-anxiete-des-patients-novartis-ouvre-la-voie/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 20:51:43 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[A la une !]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[e-santé]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharmaceutique]]></category>
		<category><![CDATA[Pharmacie]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=634</guid>
		<description><![CDATA[Le silence assourdissant de la Pharma est enfin levé grâce à l&#8217;initative d&#8217;un seul labo : NOVARTIS. Un dispositif complet est en ligne à partir de liste-medicaments.fr Une rubrique de veille documentaire est en place : Elle est faite dans 2 espaces : - Google à l&#8217;aide de Google alertes et - CISMeF Actualités et [...]]]></description>
			<content:encoded><![CDATA[<p>Le silence assourdissant de la Pharma est enfin levé grâce à l&#8217;initative d&#8217;un seul labo : NOVARTIS.</p>
<p>Un dispositif complet est en ligne à partir de <strong><a href="https://www.liste-medicaments.fr/ " target="_blank">liste-medicaments.fr</a></strong></p>
<p><strong><a href="https://www.liste-medicaments.fr/ " target="_blank"></a></strong>Une rubrique de <strong>veille documentaire </strong>est en place :</p>
<blockquote><p>Elle est faite dans 2 espaces :<br />
-	Google à l&#8217;aide de Google alertes et<br />
-	CISMeF Actualités et les 187 flux RSS suivis par le Catalogue du CHU de Rouen.</p>
<p>Elle porte sur les mots clés (thèmes) : pharmacovigilance, programme de gestion des risques, bon usage du médicament, suivi renforcé…<br />
Elle est complétée par l&#8217;analyse quotidienne de la rubrique « nouveauté des sites » du portail des agences sanitaires « sante.fr ».</p>
<p>Enfin, elle est à l&#8217;écoute des prises de parole des patients et de leurs associations, mais également des institutions, des associations professionnelles et des professionnels de santé dans les listes de diffusion, les forums et les blogs.</p></blockquote>
<p>Abonnez vous au <strong>fil </strong><a href="https://www.liste-medicaments.fr/liste-medicaments-rss.xml"><strong>RSS</strong></a><strong> </strong>et suivez le fil <strong>twitter </strong><a href="https://www.liste-medicaments.fr/actualites.html#"><strong>@novartis_france</strong></a></p>
<p><strong>Bravo NOVARTIS et nous n&#8217;attendons plus que la réaction du LEEM pour restaurer la confiance, perdue par l&#8217;affaire SERVIER, LILLY et la confusion totale crée par une liste profondément hétérogène, livrée aux journalistes sans AUCUNE explication !</strong></p>


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		<title>La crise et la santé vues des USA dans le NEJM (New England Journal of Medicine)</title>
		<link>http://www.e-PHARMArketing.com/2009/02/11/la-crise-et-la-sante-vues-des-usa/</link>
		<comments>http://www.e-PHARMArketing.com/2009/02/11/la-crise-et-la-sante-vues-des-usa/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 22:51:27 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[Monde]]></category>
		<category><![CDATA[Pharmaceutique]]></category>
		<category><![CDATA[Systeme de sante]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=379</guid>
		<description><![CDATA[Comment les américains voient-ils l&#8217;impact de la crise sur la santé ? Points de vue côté médecins et consultants dans une table ronde du NEJM . Pour voir l&#8217;article en full text c&#8217;est ici Email this to a friend? Tweet This! Share this on Facebook Share this on LinkedIn Share this on Viadeo Submit this [...]]]></description>
			<content:encoded><![CDATA[<p>Comment les américains voient-ils l&#8217;impact de la crise sur la santé ? Points de vue côté médecins et consultants dans une <strong><a href="http://content.nejm.org/cgi/content/full/360/4/e5/DC1">table ronde du NEJM</a> </strong> . Pour voir l&#8217;article en <a href="http://content.nejm.org/cgi/content/full/360/4/e5" target="_blank"><strong>full text c&#8217;est ici</strong> </a></p>
<p><object width="500" height="420" height="420" width="500" data="http://content.nejm.org/content/vol360/issue4/images/data/e5/DC1/NEJM_PerspRT_Recession.shtml" type="application"><param name="src" value="http://content.nejm.org/content/vol360/issue4/images/data/e5/DC1/NEJM_PerspRT_Recession.shtml" /></object></p>


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		<title>The era of pharmaceutical mega-merger is back</title>
		<link>http://www.e-PHARMArketing.com/2009/01/27/the-era-of-pharmaceutical-mega-merger-is-back/</link>
		<comments>http://www.e-PHARMArketing.com/2009/01/27/the-era-of-pharmaceutical-mega-merger-is-back/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 22:41:09 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[A la une !]]></category>
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		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=361</guid>
		<description><![CDATA[Excellente idée de Pfizer, ou très mauvais scénario ? Wyeth et Pfizer pourraient ne pas créer la valeur attendue, malgré les plans sociaux  et la réorganisation annoncée de la R&#38;D&#8230; Selon certaines sources le &#34;gras&#34; serait du côté de Pfizer et la rentabilité nette de Wyeth est supérieure. Les économies attendues pourraient ne pas être [...]]]></description>
			<content:encoded><![CDATA[<p>Excellente idée de Pfizer, ou très mauvais scénario ? Wyeth et Pfizer pourraient ne pas créer la valeur attendue, malgré les plans sociaux  et la réorganisation annoncée de la R&amp;D&#8230; Selon certaines sources le &quot;gras&quot; serait du côté de Pfizer et la <a title="Pfizer Wyeth WORST CASE SCENARIO" href="http://industry.bnet.com/pharma/1000627/the-pfizer-wyeth-deal-worst-case-scenario/" target="_blank" title="Pfizer Wyeth WORST CASE SCENARIO">rentabilité nette de Wyeth est supérieure.</a></p>
<p>Les économies attendues pourraient ne pas être au rendez-vous&#8230; Par contre le <strong>retour des méga-fusions</strong> est attendu cette année :</p>
<blockquote><p>Also, the <a href="http://blogs.wsj.com/health/2009/01/23/beyond-pfizer-and-wyeth-pharma-ma-possibilities/">Wall Street Journal&#8217;s Health blog</a> <strong>predicts future mergers</strong> in the pharmaceutical industry and states.</p>
<p>As Credit Suisse analyst Catherine Arnold put it in a note this morning, a Pfizer-Wyeth deal could “<strong>mark the beginning of a year of sector consolidation and could trigger other pharma-pharma or pharma-biotech deals.</strong> ”</p></blockquote>
<p>Parmi les cibles potentielles, <strong>Schering Plough, BMS, Crucell </strong> entre autres sont les plus cités.</p>
<p>Enfin il faut rendre justice au billet de&#8230;. <strong><a title="Peter ROST" href="http://peterrost.blogspot.com/" target="_blank" title="Peter ROST">Peter ROST</a> ,</strong> (encore lui !!!) qui chroniquait le 24 Aout 2007 (déjà !!!) à l&#8217;époque dans <a title="Pfizer should buy Wyeth. Here's why." href="http://www.brandweeknrx.com/2007/08/pfizer-should-b.html" target="_blank" title="Pfizer should buy Wyeth. Here's why."><strong>brandweeknrx.com</strong> </a></p>
<blockquote>
<h2 class="date-header">August 24, 2007</h2>
<h3 class="entry-header">Pfizer should buy Wyeth. Here&#8217;s why.</h3>
</blockquote>
<p>Et vous ? Comment voyez vous la suite ? &#8230; A vos commentaires <img src='http://www.e-PHARMArketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> )</p>


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		<title>Marketing Pharma : réinventer la visite médicale par le CRM Pharma</title>
		<link>http://www.e-PHARMArketing.com/2009/01/19/marketing-pharma-reinventer-la-visite-medicale-par-le-crm-pharma/</link>
		<comments>http://www.e-PHARMArketing.com/2009/01/19/marketing-pharma-reinventer-la-visite-medicale-par-le-crm-pharma/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 20:21:34 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
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		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=263</guid>
		<description><![CDATA[La saturation du canal de promotion à travers la VM , la possible interdiction de VM dans les classes thérapeutiques où la pression est maximale imposent de repenser d’urgence le mix-promo . Le volet “quantitatif” de la réforme a entraîné les bouleversements les plus importants en médecine de ville . La prise en compte du [...]]]></description>
			<content:encoded><![CDATA[<p>La <strong>saturation</strong> <strong>du canal de promotion à travers la VM</strong> , la possible interdiction de VM dans les classes thérapeutiques où la pression est maximale imposent de <strong>repenser d’urgence le mix-promo</strong> .</p>
<div class="entry">
<p>Le volet “quantitatif” de la réforme a entraîné les bouleversements les plus importants <strong>en médecine de ville</strong> . La prise en compte du <strong>coût-contact</strong> et l’émergence des <strong>stratégies multicanal</strong> imposent de nouvelles stratégies promotionnelles. <strong></strong></p>
<blockquote><p><strong>La montée en puissance du patient</strong> , placé au centre des stratégies, se traduit par :</p>
<p>-l&#8217;avènement des <strong>programmes d&#8217;ETP</strong> promus par la HAS,</p>
<p>-la mise en place de “Patient Support Programs” ou Programmes d’Observance ou de Coaching patient. L’industrie pharma se voit néammoins contrainte de <strong>déplacer rapidement une partie de ses investissements</strong> promotionnels vers ce type de programmes.</p></blockquote>
<p>Sont également de plus en plus utilisés <strong>les canaux</strong> d’information <strong>moins coûteux</strong> &#8211; marketing direct &#8211; et <strong>non encadrés</strong> par le CEPS, la HAS ou l’AFSSAPS. Parmi ces nouveaux canaux, le marketing relationnel avec les leaders d’opinion, l’Assurance maladie, les synergies avec les assureurs complémentaires, les agences nationales et régionales et les futures ARS …</p>
<p>Aujourd’hui ces <strong>nouvelles technologies</strong> de la relation client (web + télécoms + CRM) au sein d’un Contact Center représentent un apport essentiel en termes de <strong>marketing stratégique</strong> .</p>
<p>Sans elles pas de « datamining », pas de « one to one » ni de marketing de clientèle efficace ; elles permettent de délivrer au bon moment, la bonne information à la bonne personne, par le bon canal : web, e-mail, tweet, SMS, phoning, mailing, etc&#8230;</p>
<p>Le <strong>web</strong> (fixe et mobile) en particulier tient une place centrale, d’un faible coût/contact, il permet de réaliser à moindre coût une <strong>segmentation des clients</strong> , car il s’adapte aux demandes de sa cible, permettant l’identification facile des besoins. Selon Vanina DELOBELLE, (voir son diaporama ci-dessous) le passage au on-line est induit par la <strong><a href="http://www.vaninadelobelle.com/Les-responsables-marketing-passent-au-online-principalement-pour-une-raison-de-budget_a1102.html?PHPSESSID=eedcb9c2fe085f4fa36395f99df2f5b2" target="_blank">compression des budgets</a> </strong></p>
<div id="__ss_338097" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="360-degree Marketing" href="http://www.slideshare.net/vaninadelobelle/360degree-marketing?type=presentation" title="360-degree Marketing">360-degree Marketing</a> <object width="425" height="355" height="355" width="425" data="http://static.slideshare.net/swf/ssplayer2.swf?doc=360degree-marketing-1207433172812707-9&amp;stripped_title=360degree-marketing" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=360degree-marketing-1207433172812707-9&amp;stripped_title=360degree-marketing" /><param name="allowfullscreen" value="true" /></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=presentation">upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/360-degree">360-degree</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/marketing">marketing</a> )</div>
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<p>Les <strong>services</strong> <strong>web 2.0</strong> jouent un rôle clé, en particulier lors de la prise en charge initale du patient et lors de son suivi au long cours. La création de communauté, la <strong>fidélisation des prescripteurs</strong> est désormais un objectif stratégique que des <strong>approches multicanal </strong> permettent d’atteindre plus efficacement, alors que les réseaux de Visiteurs Médicaux sont réduits en nombre et en moyens du fait d&#8217;un encadrement plus strict.</p>
<p>Nous sommes au début de la <strong>révolution de la relation client pour l&#8217;industrie pharmaceutique </strong> qui désormais doit appliquer les techniques d&#8217;indsutrie plus matures comme l&#8217;automobile ou la grande distribution !</div>
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		<title>LEEM 13 au 19 octobre &#8211; La Semaine du Médicament (N°3)</title>
		<link>http://www.e-PHARMArketing.com/2008/10/14/leem-13-au-19-octobre-la-semaine-du-medicament-n%c2%b03/</link>
		<comments>http://www.e-PHARMArketing.com/2008/10/14/leem-13-au-19-octobre-la-semaine-du-medicament-n%c2%b03/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 20:22:38 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[Pharmaceutique]]></category>
		<category><![CDATA[Pharmacie]]></category>
		<category><![CDATA[Santé publique]]></category>
		<category><![CDATA[Systeme de sante]]></category>
		<category><![CDATA[leem]]></category>
		<category><![CDATA[médicament]]></category>
		<category><![CDATA[patient]]></category>
		<category><![CDATA[recherche]]></category>
		<category><![CDATA[Santé]]></category>
		<category><![CDATA[société]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=274</guid>
		<description><![CDATA[Du 13 au 19 octobre 2008 c&#8217;est la semaine du médicament , organisée par Les Entreprises du Médicament (LEEM) en partenariat avec l’Ordre des Pharmaciens, les facultés de pharmacie et des associations de patients. La semaine du médicament place pour son édition 2008, le patient au coeur du débat avec pour thème « Ma santé, [...]]]></description>
			<content:encoded><![CDATA[<p>Du 13 au 19 octobre 2008 c&#8217;est la <strong>semaine du médicament</strong> , organisée par <strong><a onclick="javascript:pageTracker._trackPageview('/outbound/article/www.leem.org');" href="http://www.leem.org/" target="_blank">Les Entreprises du Médicament (LEEM)</a> </strong> en partenariat avec l’Ordre des Pharmaciens, les facultés de pharmacie et des associations de patients. La semaine du médicament place pour son édition 2008, le patient au coeur du débat avec pour thème <strong>« Ma santé, le médicament et moi »</strong> .</p>
<blockquote><p><strong>Mais que pensent les Français de leurs médicaments et de ceux qui les fabriquent ?</strong></p>
<ul>
<li>1 français sur 2 considère que les industries du médicament placent le patient au centre de leurs préoccupations</li>
<li>85% pensent que les entreprises du médicaments sont très innovantes</li>
<li>85% pensent que sans les entreprises du médicament, la recherche médicale n’avancerait pas.</li>
<li>84% considèrent que les profits réalisés par les entreprises du médicament sont indispensables pour financer la recherche de nouveaux médicaments.</li>
</ul>
</blockquote>
<p><strong>Pour la Semaine du Médicament le LEEM a mis en place un dispositif on-line tout à fait efficace :</strong></p>
<p>La semaine est à suivre <strong>via le BLOG en direct sur <a href="http://www.le-medicament-parlons-en.com" target="_blank">le-medicament-parlons-en.com</a> </strong> avec un <strong><a href="http://www.new.facebook.com/group.php?gid=35955129967" target="_self">groupe FACEBOOK</a> </strong> : envoyez vos photos à l&#8217;adresse mail suivante : <a href="mailto:" target="_blank">lasemaine@yahoo.fr</a> tout sera publié sur <strong> <a href="http://www.le-medicament-parlons-en.com" target="_blank">le-medicament-parlons-en.com</a> </strong></p>
<blockquote><p>En cette période de crise financière mondiale, on devrait découvrir que le médicament est un produit réel, qui répond à un besoin, et fournit un service à de nombreux acteurs sociaux ! Un produit utile quoi ! Peut-être l&#8217;occasion de comprendre que l&#8217;économie réelle nous permet d&#8217;accéder à ce qui n&#8217;a pas de prix : la santé !</p>
<p>Lectrices/lecteurs, la santé a bien un coût, mais elle n&#8217;a pas de prix ! Elle ne s&#8217;achète pas&#8230; Une lecon à méditer.</p></blockquote>


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		<title>Schweizerhall conteste le brevet et compte lancer un générique du Plavix en Europe !</title>
		<link>http://www.e-PHARMArketing.com/2008/05/10/schweizerhall-conteste-le-brevet-et-compte-lancer-un-generique-du-plavix-en-europe/</link>
		<comments>http://www.e-PHARMArketing.com/2008/05/10/schweizerhall-conteste-le-brevet-et-compte-lancer-un-generique-du-plavix-en-europe/#comments</comments>
		<pubDate>Sat, 10 May 2008 06:51:44 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[Big Pharma]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharmaceutique]]></category>
		<category><![CDATA[Pharmacie]]></category>
		<category><![CDATA[AMM]]></category>
		<category><![CDATA[brevet]]></category>
		<category><![CDATA[clopidrogel]]></category>
		<category><![CDATA[générique]]></category>
		<category><![CDATA[médicament]]></category>
		<category><![CDATA[plavix]]></category>
		<category><![CDATA[sanofiaventis]]></category>
		<category><![CDATA[Schweizerhall]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=223</guid>
		<description><![CDATA[Le groupe pharmaceutique bâlois Schweizerhall est sur le point d&#8217;obtenir le feu vert pour commercialiser en Allemagne une version générique du Plavix. Le marché potentiel se monte à 3,2 milliards de francs en Europe, dont 600 millions outre-Rhin. L&#8217;annonce du groupe bâlois est inattendue car le marché européen était jusqu&#8217;à présent resté à l&#8217;écart de [...]]]></description>
			<content:encoded><![CDATA[<p>Le groupe pharmaceutique bâlois <strong style="font-weight: bold;"><a title="schweizerhall" href="http://www.schweizerhall.ch" target="_blank">Schweizerhall</a></strong> est sur le point d&#8217;obtenir le feu vert pour commercialiser en Allemagne <strong style="font-weight: bold;">une version générique du </strong><strong style="font-weight: bold;"><a title="www.plavix.com" href="http://www.plavix.com" target="_blank">Plavix</a></strong>. Le marché potentiel se monte à 3,2 milliards de francs en Europe, dont 600 millions outre-Rhin. L&#8217;annonce du groupe bâlois est inattendue car <strong style="font-weight: bold;">le marché européen était jusqu&#8217;à présent resté à l&#8217;écart</strong> de la tendance, très sensible aux Etats-Unis, à la <strong style="font-weight: bold;">contestation des brevets protégeant les médicaments</strong>. Schweizerhall espère pouvoir lancer son produit avant fin juin 2008, <strong style="font-weight: bold;">la procédure d&#8217;enregistrement de son clopidogrel a été finalisée</strong> il s&#8217;attend à ce que les autorités sanitaires allemandes accordent rapidement l&#8217;AMM. Seconde étape : le Luxembourg.</p>
<blockquote><p>Le groupe franco-allemand Sanofi-Aventis avait déjà vu le brevet du Plavix, l&#8217;un de ses médicaments vedettes, brièvement menacé par la concurrence d&#8217;un générique aux Etats-Unis il y a moins de deux ans, après le lancement d&#8217;une version générique par le canadien <strong style="font-weight: bold;">Apotex</strong> en août 2006. La justice avait ordonné l&#8217;arrêt de la vente de ce générique quelques semaines plus tard, mais Apotex avait pu <strong style="font-weight: bold;">écouler les stocks </strong>déjà acheminés aux grossistes. En juin dernier, un tribunal new-yorkais a confirmé la reconnaissance du brevet du Plavix, qui court jusqu&#8217;en <strong style="font-weight: bold;">novembre 2011 pour le marché américain</strong>.</p></blockquote>
<p>Un porte-parole de Sanofi-Aventis à Paris a rappelé que le Plavix était <strong style="font-weight: bold;">protégé en Europe par son brevet jusqu&#8217;en 2013</strong>. Schweizerhall semble néanmoins prêt à lancer sa propre version du médicament, en association avec différents partenaires.</p>
<p>La nouvelle menace de voir émerger au moins un générique du Plavix s&#8217;ajoute à celle du <a title="www.prasugrel.com" href="http://www.prasugrel.com" target="_blank"><strong style="font-weight: bold;">Prasugrel</strong></a>, (illustration de l&#8217;importance de déposer sa DCI en point com, après c&#8217;est trop tard !) molécule distincte mais directement concurrente.</p>


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		<title>Proposition d&#8217;actions pour la croissance dans le secteur pharmaceutique</title>
		<link>http://www.e-PHARMArketing.com/2008/03/21/proposition-dactions-pour-la-croissance-dans-le-secteur-pharmaceutique/</link>
		<comments>http://www.e-PHARMArketing.com/2008/03/21/proposition-dactions-pour-la-croissance-dans-le-secteur-pharmaceutique/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 16:37:52 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[Big Pharma]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Monde]]></category>
		<category><![CDATA[Pharmaceutique]]></category>
		<category><![CDATA[Pharmacie]]></category>
		<category><![CDATA[Systeme de sante]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=198</guid>
		<description><![CDATA[Ca se passe comme ça en ONTARIO : Par le truchement du Fonds pour les emplois dans les secteur émergents, le gouvernement McGuinty fournit 150 millions de dollars pour encourager les compagnies pharmaceutiques axées sur la rechercheà investir en Ontario, a annoncé M. John Wilkinson, ministre de la Recherche et de l&#8217;Innovation. &#8220;En attirant ces investissements, nous [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p><strong>Ca se passe comme ça en ONTARIO :<br />
</strong></p></blockquote>
<p>Par le truchement du Fonds pour les emplois dans les secteur émergents, le gouvernement McGuinty fournit 150 millions de dollars pour encourager les compagnies pharmaceutiques axées sur la rechercheà investir en Ontario, a annoncé M. John Wilkinson, ministre de la Recherche et de l&#8217;Innovation.</p>
<p>&#8220;En attirant ces investissements, nous créerons des emplois bien<br />
rémunérés qui appuient la découverte de nouveaux traitements médicaux pour des<br />
maladies qui nous touchent tous et toutes, a ajouté M. Wilkinson. L&#8217;appui de<br />
cette recherche renforcera l&#8217;économie de l&#8217;Ontario et améliorera la qualité de<br />
vie des familles de l&#8217;Ontario.&#8221;</p>
<blockquote><p><strong> Le secteur biopharmaceutique :</strong><br />
-  Emploie plus de 9 000 Ontariens et Ontariennes à des postes de valeur<br />
élevée, comme ceux de chercheurs et chercheuses, ainsi que de<br />
scientifiques<br />
-  A investi plus de 550 millions de dollars en Ontario en 2006 pour<br />
permettre la découverte de traitements qui sauvent des vies, comme les<br />
antibiotiques, les nouveaux vaccins et des traitements plus efficaces<br />
contre le cancer<br />
-  Constitue trente et un des cent plus grandes sociétés du Canada qui<br />
investissent dans la recherche et le développement.</p></blockquote>
<p>Les 150 millions de dollars annoncés aujourd&#8217;hui créeront des emplois<br />
dans les milieux de la recherche biopharmaceutique, en permettant aux<br />
compagnies de demander des subventions, des prêts, des prêts à remise<br />
d&#8217;intérêts et des fonds pour la construction de l&#8217;infrastructure, la recherche<br />
et la formation.<br />
&#8220; Les gros investissements que font les compagnies biopharmaceutiques dans la recherche sur la santé sont indispensables à la croissance et au succès de notre secteur émergent de<br />
biotechnologie, ainsi que d&#8217;autres secteurs importants pour l&#8217;économie de<br />
l&#8217;Ontario.&#8221;<br />
Le Fonds pour les emplois dans les secteurs émergents, de 1,15 milliard de dollars, appuie la création d&#8217;emplois dans les domaines où l&#8217;Ontariobénéficie d&#8217;un solide avantage de compétitivité. Il vise à édifier et à renforcer l&#8217;industrie, à créer des emplois et à rendre l&#8217;Ontario mondialement compétitif dans des secteurs clés.</p>
<blockquote><p>&#8220;L&#8217;annonce d&#8217;aujourd&#8217;hui signale non seulement au secteur biopharmaceutique intérieur, mais aussi à nos milieux mondiaux, que l&#8217;Ontario attache de l&#8217;importance à ce secteur et à ses possibilités de croissance, a déclaré M. Ronnie Miller, président de la recherche et du développement et président et PDG de Hoffmann-La Roche Limited.</p></blockquote>
<blockquote><p>En collaborant avec le gouvernement de l&#8217;Ontario, notre milieu met le cap sur un avenir qui contribuera à nous permettre de continuer à investir aujourd&#8217;hui dans les découvertes médicales de demain, de conserver nos cerveaux les plus brillants ici chez nous et, en fin de compte, de veiller à ce que les patients et patientes bénéficient de l&#8217;accès à ces nouveaux médicaments et à ces nouveaux vaccins.&#8221;</p></blockquote>
<p>&#8220;En matière de recherche sur la santé, l&#8217;Ontario bénéficie d&#8217;un secteur<br />
dynamique, de calibre mondial, a fait remarquer Mme Janet Rossant, présidente<br />
de la recherche à The Hospital for Sick Children. Des incitatifs comme ce<br />
nouveau programme d&#8217;investissement biopharmaceutique feront en sorte que <strong>des<br />
partenariats entre l&#8217;industrie et les chercheurs et chercheuses de l&#8217;Ontario</strong><br />
continuent d&#8217;édifier <strong>une économie dynamique fondée sur le savoir</strong>, qui créera<br />
des <strong>emplois</strong> et améliorera la <strong>santé</strong> de notre population.&#8221;<br />
<strong> Le programme d&#8217;investissement dans le secteur biopharmaceutique, de 150<br />
millions de dollars</strong>, n&#8217;est qu&#8217;un des moyens dont dispose le gouvernement<br />
McGuinty pour <strong>renforcer l&#8217;économie</strong> et <strong>appuyer les familles de l&#8217;Ontario</strong>. Parmi<br />
les autres initiatives, citons celles qui consistent à :</p>
<ul>
<li>Encourager une solide création d&#8217;emplois, concrétisée par la création nette de plus de 417 000 emplois depuis octobre 2003</li>
<li>Lancer la Stratégie de commercialisation des idées innovatrices, de<br />
160 millions de dollars, pour appuyer les compagnies émergentes</li>
<li>Au moyen d&#8217;un investissement de 527 millions de dollars en cinq ans<br />
dans le Fonds pour la recherche en Ontario, aider les plus doués des<br />
chercheurs et chercheuses de l&#8217;Ontario à commercialiser leurs<br />
nouvelles idées, en faisant passer celles-ci du stade du laboratoire à<br />
celui du marché mondial</li>
<li>Etablir une Stratégie d&#8217;investissement dans le secteur de la<br />
fabrication de pointe, de 500 millions de dollars en six ans, pour<br />
aider les fabricants à investir dans les technologies innovatrices</li>
<li>Fournir une réduction de 21 % du taux de l&#8217;impôt sur le capital à<br />
toutes les entreprises, avec effet rétroactif au 1er janvier 2007,<br />
jusqu&#8217;à l&#8217;élimination intégrale de l&#8217;impôt en 2010</li>
<li>Eliminer l&#8217;impôt sur le capital le 1er janvier 2008 pour les sociétés<br />
qui exercent principalement des activités de fabrication et relatives<br />
aux ressources.</li>
<li>Annoncer, dans la déclaration économique de d&#8217;automne de 2007, un<br />
montant additionnel de 50 millions de dollars en investissement<br />
stratégique pour renforcer encore plus les milieux de l&#8217;Ontario pour<br />
une recherche scientifique qui conduira à de nouvelles découvertes, à<br />
une meilleure qualité de vie et à de nouveaux emplois.</li>
</ul>
<div><strong>Alors que fait la vielle Europe ? </strong></div>
<div><strong>Qu&#8217;en pensez-vous, épatant non ? </strong></div>


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		<title>Les pharmacies, les pharmaciens l&#8217;OTC et la GMS ( grande distribution ) : la menace refait surface !</title>
		<link>http://www.e-PHARMArketing.com/2008/01/19/les-pharmacies-les-pharmaciens-lotc-et-la-gms-grande-distribution-la-menace-refait-surface/</link>
		<comments>http://www.e-PHARMArketing.com/2008/01/19/les-pharmacies-les-pharmaciens-lotc-et-la-gms-grande-distribution-la-menace-refait-surface/#comments</comments>
		<pubDate>Sat, 19 Jan 2008 13:03:12 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Pharmaceutique]]></category>
		<category><![CDATA[Pharmacie]]></category>
		<category><![CDATA[Santé publique]]></category>
		<category><![CDATA[Systeme de sante]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Politique de santé]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/index.php/communication/marketing/pharma/e-marketing/biotech/sante/e-sante/les-pharmacies-les-pharmaciens-lotc-et-la-gms-grande-distribution-la-menace-refait-surface/</guid>
		<description><![CDATA[CONCENTRATIONS EN VUE ET CONSOLIDATION ON-LINE POUR LA PHARMACIE Celesio, n°1 européen de la distribution en gros de médicaments, a acquis en avril 2007 90% du spécialiste de la vente de produits pharmaceutiques par Internet, DocMorris. Celesio est présent dans 16 pays, dont la France, où il contrôle entièrement l’OCP. Le groupe possède en outre [...]]]></description>
			<content:encoded><![CDATA[<p><span class="Apple-style-span" style="font-weight: bold">CONCENTRATIONS EN VUE ET CONSOLIDATION ON-LINE POUR LA PHARMACIE</span> <strong><span class="Apple-style-span" style="font-weight: normal"><span class="Apple-style-span" style="font-weight: bold"><span style="font-weight: normal" class="Apple-style-span"><img src="http://www.e-PHARMArketing.com/wp-content/image-3.jpg" alt="Doc Morris" align="left" height="346" width="506" /></span></span></span></strong><strong><span style="font-weight: bold"><a href="http://www.celesio.com" target="_blank">Celesio</a></span>,                           n°1 européen de la distribution en gros                       de médicaments</strong>, a acquis en  avril 2007 90% du spécialiste                       de la <span class="Apple-style-span" style="font-weight: bold">vente</span> de produits pharmaceutiques par Internet, <a href="http://www.docmorris.com" target="_blank"><span class="Apple-style-span" style="font-weight: bold">DocMorris</span></a><span class="Apple-style-span" style="font-weight: bold">.</span><span style="line-height: 0px" class="Apple-style-span"><strong><span class="Apple-style-span" style="font-weight: normal"><span class="Apple-style-span" style="font-weight: bold"></span></span></strong></span></p>
<p align="left">Celesio est présent dans 16 pays, dont la France, où il <span class="Apple-style-span" style="font-weight: bold">contrôle entièrement l’OCP</span>. Le groupe possède en outre près de 2 100 pharmacies dans sept pays, dont les trois quarts au Royaume-Uni. <a href="http://www.celesio.com" target="_blank"><span class="Apple-style-span" style="font-weight: bold">Celesio</span></a> a réalisé en 2006 un chiffre d’affaires de plus de 21 milliards d’euros, dont 17,5 milliards avec son activité de grossiste – 7 milliards en France – et 3,5 milliards avec ses officines.</p>
<p align="left">Cette opération avait provoqué <strong>la colère des pharmaciens</strong> d’outre-Rhin, dont beaucoup veulent faire payer à <a href="http://www.celesio.com" target="_blank"><span class="Apple-style-span" style="font-weight: bold">Celesio</span></a> cette opération qu’ils jugent très dangereuse pour l’avenir des officines indépendantes. Mais quels moyens ont-ils ?</p>
<blockquote class="webkit-indent-blockquote" style="border-style: none; margin: 0px 0px 0px 40px; padding: 0px"><p><strong>DOC MORRIS, première et plus grande pharmacie virtuelle d’Europe</strong>, installée aux Pays-Bas, mais opérant principalement en Allemagne, a réalisé en 2006 un chiffre d’affaires de 172 millions d’euros. Elle a, en outre, monté une association de pharmacies partenaires, qui travaillent sous son enseigne sans former pour autant une chaîne, dont la constitution est toujours interdite dans le pays : actuellement, <span class="Apple-style-span" style="font-weight: bold">20 officines Doc Morris fonctionnent ainsi en Allemagne</span>, chiffre qui pourrait monter à 500 d’ici à 2012, selon l’ambition de ses promoteurs.</p></blockquote>
<p align="left">Le P-DG de Celesio, Fritz Oesterle, avait annoncé ce rachat le 26 avril 2007, et le justifiait par <em>«</em><em>la libéralisation imminente de tout le secteur pharmaceutique en Europe</em><em>»</em>.</p>
<p align="left">Un pas plus loin, toujours en Allemagne, les officinaux connaissent bien la pharmacie virtuelle <a href="http://www.Apotheke.de" target="_blank"><span><span class="Apple-style-span" style="font-weight: bold">Apotheke.de</span></span></a> en ville, les patients déposent leurs ordonnances dans des kiosques : elles  sont scannées et envoyées au siège. La commande est ensuite envoyée par La Poste dans un délai de 24 heures.</p>
<p align="left">Aujourd&#8217;hui, en France, début 2008, c&#8217;est un fait que la libéralisation est avérée : <a href="http://www.pharmechange.com/prntopic.php?forum=21&amp;topic=4591&amp;post_id=41845" target="_blank"><span class="Apple-style-span" style="font-weight: bold">ouverture du capital des SEL à des non-pharmaciens</span></a>, ce qui favorisera le développement des chaînes.</p>
<p align="left">La guerre de la distribution ne fait que commencer, que restera-t-il de l&#8217;OTC après le raz de marée GMS… Le monopole d’état du Pharmacien semble sérieusement menacé ! D’autant que l’<a href="http://www.pharmabiz.org/category/monopole/" target="_blank"><span class="Apple-style-span" style="font-weight: bold">Europe de son côté cherche à ouvrir des brèches dans le monopole actuel</span></a> des pharmaciens.</p>
<p align="left">A vos commentaires &#8230;.</p>
<p align="left">&nbsp;</p>


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		<title>Avandia, communication de crise aux US</title>
		<link>http://www.e-PHARMArketing.com/2007/06/05/avandia-communication-de-crise-aux-us/</link>
		<comments>http://www.e-PHARMArketing.com/2007/06/05/avandia-communication-de-crise-aux-us/#comments</comments>
		<pubDate>Tue, 05 Jun 2007 20:25:43 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[Big Pharma]]></category>
		<category><![CDATA[ehealth]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Pharmaceutique]]></category>
		<category><![CDATA[e-Marketing 2.0]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Pharmacie]]></category>
		<category><![CDATA[Santé publique]]></category>

		<guid isPermaLink="false">http://poignant.free.fr/index.php/pharma/marketing/e-marketing/biotech/2007/06/05/avandia-communication-de-crise-aux-us/</guid>
		<description><![CDATA[Pour les blogueurs pharma US, il s&#8217;agit déjà d&#8217;un Avandiagate. Avec toute la dramaturgie voulue&#8230; Pour vous faire une idée regardez les 1028 références (aujourd&#8217;hui) que ramène une recherche Google avec AvandiaGateUne vieille querelle qui se ravive entre un médecin et GSK, des médecins possiblement réduits au silence, deux comités FDA&#8230; Le feuilleton en VO [...]]]></description>
			<content:encoded><![CDATA[<p>Pour les blogueurs pharma US, il s&#8217;agit déjà d&#8217;un Avandiagate. Avec toute la dramaturgie voulue&#8230; Pour vous faire une idée regardez les 1028 références (aujourd&#8217;hui) que ramène une recherche Google avec <a href="http://www.google.fr/search?q=avandiagate&amp;ie" target="_blank" title="AvandiaGate ?">AvandiaGate</a>Une vieille querelle qui se ravive entre un médecin et GSK, des médecins possiblement réduits au silence, deux comités FDA&#8230; Le feuilleton en VO sur <a href="http://www.pharmalot.com/2007/06/avandiagate-the-fda-panel-will-meet-july-30/" target="_blank" title="Pharmalot">Pharmalot</a> un excellent blog pharma US.Prenant la parole dans la presse grand public, GSK fait aujourd&#8217;hui figure d&#8217;accusé, alors qu&#8217;il a volontairement soumis l&#8217;année dernière des données (peu positives) à la FDA.  L&#8217;ensemble de la classe des glitazones devrait être revu, alors que &#8220;l&#8217;épidémie&#8221; d&#8217;obésité accélère chaque jour sa croissance.Rappelons-nous, l&#8217;espérance de vie a RECULÉ aux USA du fait de l&#8217;obésité de la population. Comment pensez-vous que GSK en sortira, alors que l&#8217;industrie pharmaceutique (moteur de croissance) fait figure d&#8217;accusée ? Que feriez-vous à leur place, entre communication financière, médicale et grand public ?Sur <a href="http://www.avandia.com" target="_blank" title="Avandia.com">Avandia.com</a> on retrouve des <a href="http://www.avandia.com/media/are_there_new_safety_concerns.wmv" target="_blank" title="Videos Patients safety">videos d&#8217;info grand public</a>, est-ce le bon média ? Auriez-vous mis en place un dispositif interactif ? Lequel ?</p>


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